Engage, nurture, and move your prospects along your marketing funnel with effective lead generation copy.
The outcome: expand your market share with lead generation, boost conversions, and achieve your marketing objectives.
I came across an interesting tidbit on history of content marketing. In 1895, John Deere launched the magazine “The Furrow”, providing information to farmers on how to become more profitable. The Furrow is considered the first custom publication of this nature.
Content marketing is lead generation at its core. The purpose is to help your the audience to take a journey to learn about your products and how your products help solve their challenges. Information content has been around since John Deere’s “The Furrow” magazine but it wasn’t called content marketing until as early as 1996.
Lead generation strategies such as custom content help ensure your business’s longevity by:
- Providing a steady trickle of warm and qualified leads
- Helping build your own house list for direct communication with your ideal future clients
Bring your prospects to a Know, Like, and Trust (KLT) mindset with strategic lead generation copy and content.
Next, engage them by delivering useful information with blog posts, articles, white papers, case studies, and more. You’ll be on top of mind when the decision maker is ready to purchase and sign the purchase order.
I can help with making your Technology & e-Learning sales or marketing projects a success. You’re welcome to contact my office at +1.208.962.1992.